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Gone Rural

Zeal Living is proud to represent the gorgeous artisan made handwork of Gone Rural. 

Gone Rural is based out of Swaziland in southern Africa. The company is an organization of over 760 local women, all highly skilled artisans, based in 13 groups throughout the country. Gone Rural is the result of the late Jenny Thorne's vision to see women empowered though artisan handcraft, knowing the positive ripple effect that earning a stable income has on a matriarch. The vision of Gone Rural is to see their community changed through the power of creativity and design, while directly addressing the most pressing needs of their artisans and their families through BoMake, the non-profit branch of the company. 

BoMake (which means Women) provides clean water access, a mobile health clinic, assistance with school fee's for the children of Gone Rural's employees, women's empowerment programs, community development, and other services that impact over 10,000 local Swazis.  

Gone Rural's weavers gather local Lutinzi grass from the mountains, trade it with Gone Rural for dyed grass, and fulfill orders from their homes on their own time. When the orders are complete, Gone Rural purchases the finished placemats and baskets from the women. Gone Rural also produces a line of handmade candles, made from local clay. 

Gone Rural's commitment to excellence shines through in their stunning final products. We worked directly with Gone Rural to create exclusive patterns, colors and designs that you will only find here at Zeal Living.

Shop our Gone Rural Collection here.